Writer, Producer, Voiceover
WHAT THEY WANTED
A radio campaign to raise driver awareness of railroad grade crossing safety.
WHAT I DELIVERED
To emphasize the inherent danger at these crossings, I used dramatic train sound effects to create an ominous tone that underscored my bottom-line tag: When car meets train, car loses.
HOW PEOPLE RESPONDED
Operation Lifesaver, which included this radio campaign, resulted in a nearly 50% decrease in grade crossing collisions over the next decade.